Last week we talked about the best content marketing resources that introduced you to the world of content creation. Now let’s look at some of the best content marketing tools of 2019 that are used by professionals in the industry every day. Creating content is a process with multiple subtasks – from researching your buying personas, to keyword research, to revising and analyzing your content. We will take you through each step and advise you on the best tools you should integrate within your business. Let’s begin!
The buyer persona is a semi-fictional representation of the ideal customer for your business. Establishing the buyer personas for your business is important as it helps you segment your audience and create better marketing campaigns and content. However, it is not an easy task creating the buyer personas. It cannot happen from scratch. You have to base them on thorough research and data. You can include their demographics, behavior patterns, motivations and problems. These are some free tools you can use to create your buying personas:
The Content Marketing Institute has a simplified solution for a template that is easy to use. It urges you to think about the person's challenges and goals.
Hubspot has a great free set of templates to download for creating buyer personas that will help your organize the data from your research and present it in a beautiful and interesting way to your marketing team.
UpCloseandPersona provides an interactive way for creating the buyer persona by giving you the opportunity to put in detailed information step by step. It is an online platform that will send you the result via email at the end.
Keyword research is vital, if you want your content to be noticed by customers and search engines. Oftentimes marketers will assume that they know for sure how their audience is expressing themselves. But you will be surprised. The customers usually use totally different words to find products they want to buy. It is important to know those words, so you can include them in your content and thus connect with the clients.
Ahrefs is one of the best SEO tools out there. Its tools include keywords explorer, content explorer, site explorer, rank tracker, site audit and many more. They are constantly improving and adding more features that will help you create the most searched content on the web. The keyword explorer gives you insights on the most searched words and phrases for your niche. On the other hand, if you add those keywords in the content explorer, you will be able to find out what are the most trending topics for your niche.
Buzzsumo gives you the opportunity to find trending topics in your particular niche. That allows you to create content that is engaging and interesting for your buying personas right now at the moment. You can also find out what content is trending on social media channels and which of those channels is perfect to promote your business.
Grammarly is a great tool, if you are used to typing fast and don’t enjoy revising your content. Making mistakes is not an uncommon situation as we constantly write messages, blog posts, work memos, emails etc. This tool checks all your sentences for grammar and spelling mistakes but can also make suggestions about changing the style and tone. It can save you some embarrassing moments along the way for sure!
Yoast is one of the most popular WordPress plugins for SEO. It helps you optimize content for a keyword, previews and edits meta-descriptions and URL slugs, suggests relevant internal links, etc. When posting a blog post, it will give you a full report on what you did right and what you need to improve. It is an “all-in-one” type of tool that can quickly catch SEO mistakes and prompt you to revise your content more thoroughly.
Organization is key! Your team needs to stay organized, if you want work to be done efficiently. Oftentimes, you will have more than one person working on creating a specific piece of content – generating topics, writing an article, revising it, sharing it on social media, analyzing the results, etc. Here come the tools that will help organize the workflow for your whole company.
CoSchedule is a popular editorial calendar that helps you schedule posts on different platforms and assign tasks to your team. It’s a drag-and-drop tool that can be integrated with WordPress and helps you keep your content trending and engaging. CoSchedule also allows you to create weekly schedules for your team, where they can post status updates and comments.
Asana is another platform that helps teams manage their projects and tasks. You can assign tasks with deadlines, post comments, track working hours and project statuses. It can be used as an editorial calendar as you can add subtasks such as writing, editing, and promoting content.
Now that you have created your great content, it’s time to share it to your followers and customers on social media.
Hootsuite is a platform that allows you to manage all your social media accounts in one place. It is so much easier to find, share and curate content throughout all channels with just a few clicks. Hootsuite also monitors all your posts and gives you data on how to boost and improve them.
As you share your content on social media, it’s also a great idea to share and promote it to the customers who have subscribed to your newsletters.
Mailchimp is still the biggest and most popular email marketing tool. You can create lists with your subscribers and campaigns to engage them. You can add your new content in your emails through Mailchimp templates and track how your audience reacts. You can see how many people are opening your emails and if they are clicking on your blog posts.
Some of the tools above will give you data that you can use to analyze the results of your content marketing campaigns in each specific channel you have. However, there is one more powerful analyzing tool worth mentioning.
Google Analytics tracks all your business metrics such as goals, form submissions, product purchases, buyer’s journey and many more. You can even set up behavioral events, like scroll-depth. Analyzing this data will improve your knowledge on how your customers behave on your website and subsequently, if there are any areas for improvement. It is free and the basic features are easy and intuitive to use. When it comes to more in-depth data, you might want to use a digital marketing company to help you out or pass an online course.
The above mentioned tools have proved to be useful and easy to use. However, they cannot help you with your content marketing strategy. No matter how many plug-ins and platforms you use for your business, nothing beats a good marketing strategy, thoroughly devised by specialists in the industry. If you are planning to focus on content marketing for your business, don’t hesitate to email us or give us a call, and we will give you a consultation on how you can skyrocket your company.